Lovisa was established in April 2010 and has quickly grown to be one of Australia’s leading specialist fast fashion jewellery retailers. It has over 240 company owned stores across Australia, New Zealand, Singapore, Malaysia, South Africa and United Kingdom and franchised stores in the Middle East (Kuwait, the United Arab Emirates, Saudi Arabia and Oman) and Vietnam, which opened July 2016.

Lovisa strives to be at the forefront of the fast fashion retail industry and pursuant to this mission, has developed a model that ensures trends are quickly identified and its target customers (being fashion conscious females aged 25-45) are provided with a broad, quality product range.

Lovisa has developed a vertically integrated business model, through which it develops, designs, sources and merchandises 100% of its Lovisa branded products.

Lovisa was founded by its CEO and Managing Director, Shane Fallscheer, and BB Retail Capital, an investment company established by successful retail entrepreneur Brett Blundy. It opened its first store in Chermside, Queensland in April 2010 and soon after began its international expansion with the opening of its first store in New Zealand (June 2010). On the anniversary of its first year of operations, Lovisa opened its 51st store. It entered South Africa in December 2011 Asia in July 2012 opening stores in Singapore and Malaysia and the United Kingdom in December 2015. The company began its expansion into the United Arab Emirates in November 2013 and opened its first stores in Saudi Arabia and Kuwait in June and July 2014 respectively.